Tutor: Francesco BeruttiCommunication strategy and content creation for small brands
A complete Content Creation course for those who want to build an effective brand with a solid foundation in digital marketing and visual production techniques. From strategy to content creation, you'll learn to design, shoot, and edit independently. Perfect for communicating online in a professional and authentic way.
Format and Calendar
A weekly appointment, every Tuesday from 3:00 PM to 6:00 PM, for 4 lessons (each lasting 3 hours). The first lesson will take place on February 4, 2025, and the last lesson on February 25, 2025.
What you'll learn
This course is designed for those who want to acquire solid skills in digital marketing and create an effective small brand. Through a program that combines theory and practice, you will learn to understand the digital market, define clear objectives, and identify the right target audience. The lessons cover everything from designing an editorial plan to creating a content marketing strategy that can be easily managed and monitored over time.
The course includes practical sessions on shooting and editing, allowing you to improve the quality of your visual content, whether you're using a smartphone or a camera. Essential techniques for scene management, framing, and lighting will be covered, enabling you to create visual content that captures and engages your audience. Additionally, you will learn to edit your videos independently, gaining complete mastery over the content creation process.
By the end of the course, you will not only have the theoretical knowledge to understand and navigate the digital landscape but also the practical skills to produce high-quality content that reflects your values and achieves your online communication goals.
Course goals
Gain a comprehensive understanding of digital market analysis fundamentals and target segmentation.
Become proficient with essential tools and techniques for digital marketing and content creation.
Effectively organize and plan your work, including the management of necessary equipment.
Design and develop an impactful content strategy, accompanied by a simple and practical editorial plan.
Enhance the quality of your shots using both smartphone and camera, improving framing and lighting techniques.
Master recording and scene management techniques for impactful visual production.
Professionally edit your own content, achieving full autonomy in the creative process.
Entry requirements
Minimum Requirements:
- Familiarity with using a smartphone and computer.
- Interest and passion for digital communication.
- A smartphone with good video quality (recommended at least an iPhone 12 or equivalent model).
- A computer with adequate specifications (Windows: at least 16GB of RAM and Intel i7 processor or higher; Mc: MacBook Pro from 2019 onwards or MacBook Air 2020 (M1) onwards)
Extra Requirements (not mandatory but recommended):
- A mirrorless camera from 2017 or later, for enhanced video quality.
- A budget of at least 100 euros for accessories such as lights, microphone, etc.
- A tripod for stabilizing shots.
Certification of Completion
Receive the certificate after completing the course
Signup for "Communication strategy and content creation for small brands" today!
Short description
A complete Content Creation course for those who want to build an effective brand with a solid foundation in digital marketing and visual production techniques. From strategy to content creation, you'll learn to design, shoot, and edit independently. Perfect for communicating online in a professional and authentic way.
Level:
- Beginner
